Netflix Redesigns Their Font
Netflix recognized that in order to save millions they had to overcome some graphic design problems. One of their design leaders created a new font called Netflix Sans. This simple action was a clever way to solve many of Netflix’s problems. Netflix exists on a broad global scale, and they realized that licensing their font had become very expensive. Their graphic design team created a new typeface that fit Netflix’s aesthetic, and now gives them more ownership over their brand. This custom font gives them more control over their firm.