In 2017, Amazon unveiled its Brand Registry to counter the efforts of frauds. The Brand Registry allows vendors to control their product pages and ensure that the product information is accurate. It also utilizes other brand protections that identify:
– Counterfeit brands or products that violate your trademarked terms
– Fraudulent sellers of your brand or products
– Images using your logo without your brand name
– Listings of products with your brand name that are not within your full product catalog
Although the e-commerce environment is becoming saturated with counterfeits, Amazon is making strides to correct the issue. Along with the help of a reputable marketing company like Branding Los Angeles, there are more ways to protect your brand name.