Common Types of Influencer Marketing
There are many different types of influencer marketing out there. Here are some of the most popular influencer marketing examples that can be beneficial to your business:
Giveaways campaigns are among the most popular methods of influencer marketing, as it is simple and mutually beneficial. Giveaways can provide a lot of growth for your brand, as the social actions that come with it require individuals to follow, like, share, comment, or retweet about the giveaway. Giveaways are also great given that they boost your brand awareness. Hosting a giveaway is fairly easy and straightforward, as the influencer asks their audience to like, comment, or reshare a post and then the winner is announced later on. Another great idea for giveaways is to have the influencer’s followers tag their friends in the comments to enter a contest, which is a highly effective way to increase your brand awareness.
Gifts in influencer marketing are often referred to as “PR packages,” which are also a highly effective way to get influencers to talk about your product on their social media and ultimately, it is a great way to kickstart your marketing campaign. Additionally, gifting products to influencers is a wonderful way to build relationships with them in the long term. When an influencer is happy with a product, it can turn into a positive review on their social media. Another great tip for gifting products to influencers is by offering them a coupon code or product link for their followers to purchase your product as well.
Partnering with influencers for sponsored posts is a great way to get your brand out there. Simply provide a list of guidelines based on the content that you wish to promote and expect them to create. Once the content is ready, the influencer can post all over their social media profiles. Keep in mind that influencers need to be compensated for their content, whether it be in form of payment or perhaps you can offer them a free product or discount in exchange for promotion.
While there are tons of options of influencer marketing out there, giveaways, gifts, and sponsored posts are some of the best ways to get your name out there and these methods are highly popular for a reason. If you are considering an effective influencer marketing strategy, our team at Branding Los Angeles can help every step of the way. With years of experience providing optimal results for our clients using influencer marketing, you will be surprised how far it can take your business.