Instagram’s performance revealed there were more interactions through carousel ads compared to single image ads. This derives from carousel ads providing an opportunity to tell a story. It also allows for businesses to stay consistent throughout their message. In addition, carousel ads also provide the consumer with a chance to feel involved with the company’s advertisement through storytelling. The use of a consistent message and involving your customers is vital especially when it comes to dental marketing.
To conclude, we’ve found that both carousel and single image ads have a unique function. Single image ads provide a structure that transcends to a direct message. When you want to get a point across, single image ads should be your choice. While carousel ads provide an opportunity to feel connected with the audience through storytelling with multiple images. Carousel ads also provide an opportunity to have a consistent message on the company’s brand. In short, both single image and carousel ads can assist dental practices to promote their dental marketing if guided properly.