1) Lead Customers to a Website
Scanning a QR code can direct customers to any page on a website or landing page, making it simple for one to go to a page directly as opposed to one having to type it in the search bar and navigate through the website. You can even lead customers to a sign up page, making it easier than ever for customers to take action.
2) Dial the Number of Your Business
Another great use of QR codes is to allow customers to scan the code, which will then allow them to receive your business information, such as your contact number and more. You can even make it so that the number is dialed on the receiver’s phone.
3) Send a Message
Once the QR code has been scanned, this can allow users to receive messages from your business, which can be used for a number of purposes, including sales, customer support, and much more.
4) Send an Email
Similar to sending a message, QR codes can also be used for newsletters, email marketing, and more. You can even monitor data this way to see your email’s performance rates.
5) Download an App
Downloading an app makes it easier than ever with the use of QR codes. The QR code can direct users to the download page of an app and begin the download.
6) Send Money or Request Money = Contactless Payments
You can also send money using QR codes through Cash App, Venmo, PayPal and other finance apps. Instead of typing in a person’s username, simply scan their QR code to send or request money.
7) Promotes Engagement
Businesses place QR codes in magazines, on business cards, web pages, and other marketing materials to promote engagement and share information easily with consumers. Even social media apps, like Snapchat and Instagram, use QR codes to add other users easily, making the experience user-friendly and interactive.
QR codes are often placed on packaging or promotional materials, which provide a simple and efficient way for customers to access an online store directly from their mobile device. This also provides an easy way to provide special discount codes to returning clients.
9) View Business Location
Many businesses have implemented QR codes on their websites for customers to view their business location. Instead of having to manually search for your business on their map, the QR code can provide specific directions on how to get to your business location.
10) Direct Customers to Your Social Media Pages
Another great way to use QR codes for marketing your business is allowing customers to scan a QR code that leads them to your social media pages for updates. You can even offer a promo or discount if they follow your social media pages using that same QR code.
11) Quick Check-In (Airport, Waitlist, Medical Appointments, etc.)
Most airlines now allow passengers to add their boarding pass to their phone, which has a QR code on it, making it a seamless and quick way to check-in for flights. QR codes can also be used for other check-ins, such as restaurant waitlists or for medical appointments, creating a contactless and efficient notice of being ready and available.
12) Invite to Review
Many businesses utilize QR codes by inviting customers to leave them a review. Sometimes you may see a QR code decal on the door or window of a business, making it easy for customers to access a review site and leave their feedback.
13) View a Menu
Viewing a restaurant’s menu using a QR code has become increasingly popular during COVID-19 times. This essentially eliminates the need to touch a physical menu that is a high-touch surface. Simply scan the QR code and the restaurant’s menu will appear on your screen.
14) Contactless Payment Methods
Another great purpose for QR codes are contactless payment methods. This way, you do not need to touch a device using your debit or credit card or you don’t have to use cash. This means that making a payment can be done quicker than ever.
15) Join a WiFi Network
You can show guests a QR code that allows them to join your WiFi network without having to enter a password.
There is an ease and convenience with QR codes that is quickly becoming the “norm” and a part of everyday life. Businesses are continuously finding new ways to incorporate QR codes into their marketing strategy, bringing in new business, as well as recapturing old business with remarketing strategies through these unique codes.