Email marketing services are one of the best assets that companies can have in order to reach out to potential and current customers. Growing your mailing list, however, is the tricky part.
At Branding Los Angeles, we’ve uncovered the five secrets to growing your mailing list:
1. Advertise Bonus Content
Entice your audience to help you get their email address. This can be done by creating blog posts that provide beneficial information to your audience and makes them want more. One of the ways to do this is by providing a sneak peek of the content you’ll be sending them followed by a call to action that encourages them to subscribe to your newsletter for bonus content. You can also mention that they’ll be able to download a PDF version of any content they receive.
2. Do a Giveaway
Doing a giveaway is one of the most effective ways to get your audience to willingly provide you with their email address. The audience is able to submit their information to you, where they are guaranteed to be entered in your giveaway.
3. All The Ability To Sign Up Through Facebook
Facebook is one of the most used social media platforms. It allows you to create a business page. What is more unique, is the fact that you are able to add customized buttons. You have the option to add a signup button on your Facebook site to request their email address.
4. Add Newsletter Signup On Your Website
Add a newsletter signup on your website. This is an organic way to get emails. You are able to add a “pop up” feature where a window pops up every time they visit your website, enabling them to add their information.