4 New Changes Coming to Jamba Juice

Jamba Juice had recently announced major changes in their branding strategy. The following changes were announced:

  • New name for the franchise
  • Updated tag line for the company
  • New menu additions in all stores
  • Newly renovated brand logo


What is Jamba Juice’s New Name?

Jamba Juice is now known as Jamba. Jamba Juice announced early this month that they would now become ‘Jamba’. They decided to drop the ‘Juice’ from their name. Their team decided to make this change in order to let their customer base know that they sell more than just juice at their company. Jamba Juice wanted to spread awareness that they also sell breakfast, flatbreads, and baked goods.

What is Jamba Juice’s New Tag Line?

Jamba Juice has created a new tag line. Their tag line is now – “Smoothies, Juices, and Bowls. They decided to change their tag line to help emphasize their new items on their menu. They hope it will reflect the wider array of offerings that their store has.

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What are some of the New Items at Jamba Juice?

Juices will remain on the menu but Jamba Juice will now include smoothies, bowls, boost, and fun size on-the-go bites. The new items will be free from high fructose corn syrup, artificial sweeteners, artificial flavors, and colors.

What is Jamba Juice’s New Logo?

New Jamba locations will have a modernized design. The new logo has a whirl. All their locations will also receive a makeover.

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