Facebook’s network of connections is massive and it continues to grow. As Facebook becomes one of the most used social media sites worldwide it is imperative to utilize
its benefits. Facebook offers many different resources that can help enhance and promote marketing campaigns.
“Worldwide, there are over 1.65 billion monthly active Facebook users which is a 15 percent increase year over year.”
Obviously, Facebook is too big of an asset to ignore. Facebook Pages, Facebook Advertising, and Facebook Places have become a significant aspect of almost all successful marketing campaigns. Facebook offers many advantages such as boosting your posts, polls, and Pay Per Click Advertising.
A Facebook Page is a public profile that is often used to share products or businesses. By creating this, your business can interact and connect with customers and it can potential attract new customers. This is a significant way to promote your product or business.
Facebook offers the option of posting advertisements. Creating interactive and intriguing ads attracts consumer’s attention. In order to reach your specific target market, we will target Facebook users by age, gender, and location. Another bonus is you can see who clicks on your ad.
Users on Facebook use this feature to “check in” to specific locations. Often users announce to their friends on Facebook where they are and what they are doing. This feature can be utilized to connect directly with your customers and to encourage them to come visit your location.