When customers enter, you can offer discount deals if they “check-in” on the app; this is where they leave a review on their experience (parking/menu options) before purchasing a product or service. Check-ins can help boost your ranking on the results page and get posted on customers’ connected social media. Before customers leave, you can encourage and ask them to leave a Yelp review as well.
Once the reviews start rolling in, make sure to reply to questions, compliments and especially complaints. You can reply to reviews in two ways: sending them a direct private message or posting a message right below their review. When it comes to negative comments, try not to get defensive. Acknowledge their complaint by expressing concern for the customer’s poor experience and who they can contact to discuss any further distress they may have. With positive reviews, say, “Thank you!” with added details on their visit to make it more personal. By responding to reviews within 24 hours, you demonstrate that you are actively engaged with customers and that they matter to you. Taking control of your reviews is an online reputation management advantage to optimize your Yelp account.
3. Website Widget
People want convenience. Make it simple for customers to access Yelp from your website by adding a Yelp widget. Website builders such as WordPress and Magento have Yelp widgets available that you can add on. By having the utility widget accessible, you can offer deals on your website and have an incentive for them to leave a Yelp review. This will help you get in front of your competitors.
Branding Los Angeles has an online reputation management team that can optimize not only your Yelp account but other social media marketing strategies as well. From graphic designs to SEO services, we have years of experience to help achieve your marketing goals. Make sure to follow our Facebook, Twitter, and Instagram for the latest updates on how to keep improving your business.