Millions of websites of all types and sizes use WordPress for products, services, blogs, and much more. One of the many benefits of WordPress is its versatility, allowing anyone to create a functional and unique website specific to their needs. Over the years, WordPress has become increasingly popular for both web-savvy users and beginners due to its simple yet accessible system. 

If you have a small-to-medium size business or a personal blog, then WordPress may be the perfect solution for your website. In this article, we will discuss some of the top reasons as to why WordPress is the best choice for your business’s website and how it can benefit you in a number of ways.

IT’S FREE TO USE!

You heard that right – WordPress is free to use. Whether you have a commercial business or a personal blog, WordPress does not charge its users, making it even more enticing to use. Additionally, WordPress does not tack on any extra fees if your website begins to receive more traffic than you had anticipated. Another great thing about WordPress being free to use is the fact that it is open source, which means that you are able to alter or refine its source code so you can completely customize your website’s look and functionality. If you wish to have your own WordPress website but are unsure how to create it, leave it to our team of WordPress website developers. We are known as the best WordPress developer, providing clients with unmatched results and service.

READY TO USE AS SOON AS YOU INSTALL IT

WordPress users have the ability to use the system as soon as it is installed, meaning there is no need for configuration aside from adding any customizations to your theme or plug-ins based on your needs. Most of the necessities already come with the installation, including social media integration, comments, and much more.

SEO FRIENDLY

Another advantage of WordPress is that it is SEO friendly, meaning that popular search engines such as Google, Bing, and others are more likely to rank WordPress websites higher than websites that don’t use it. Because of its content management system (CMS), search engines can crawl WordPress websites much easier as opposed to other types of websites.

ENDLESS ACCOMODATIONS

Because of the many accommodations available, including the extensive plugins and extensions, WordPress makes it simple for any type of website to use its service. Whether you’re using WordPress for a small-to-medium sized business, ecommerce website, or a personal blog, the opportunities are endless and can be customized to your needs.

SAFETY & SECURITY

Having a safe and secure website is of paramount importance. The great thing about WordPress is that it offers safe plugins from trusted sources. Having security plugins to monitor your site is also very helpful, along with a team of skilled WordPress developers to oversee and make necessary updates. If you’re looking for the best WordPress support services, our team at Branding Los Angeles is here to help. 

COMPLETELY CUSTOMIZABLE

WordPress offers numerous themes, extensions, and plugins, which will allow you to completely customize your website to your needs and likings.

MOBILE-FRIENDLY DESIGN

Today, having a mobile-friendly website is absolutely essential. When your website isn’t mobile friendly, Google can penalize your website resulting in a lower ranking and ultimately leading to less visitors and leads. Millions of people use their mobile devices to access the internet, so it is crucial that your website is mobile friendly and automatically responsive. With WordPress, you don’t have to worry about rebuilding your website to make it mobile friendly, as most themes are automatically mobile optimized.

USER-FRIENDLY

WordPress is popular for many reasons, one of them being its simplicity. Its CMS promotes user-friendliness, which is why so many people love it. Its entire platform is intuitive, making it easy to navigate and use.

MANY SOURCES OF SUPPORT

There are endless forums, tutorials, and guides online that can provide great help to you when you need it. 

REPUTABLE BRAND NAMES USE IT

Did you know that WordPress powers some of the most well-known brands in the world? Wall Street Journal, Coca Cola, NASA, among many other brands use WordPress and receive millions of website views a day. This is a testament to how great WordPress is and how it has the ability to power some of the most powerful brands out there.

CONTACT THE BEST WORDPRESS DEVELOPER – BRANDING LOS ANGELES!

Hopefully this article provided you with helpful information about why WordPress is the best. At Branding Los Angeles, we have worked with businesses of all types and sizes and have created unique, memorable, and user-friendly websites using WordPress. Creating your very own website can be extremely overwhelming, no matter how simple the system is to use. Not only that – it can be time consuming, taking time away from your business. That is why we are here to help and we highly encourage business owners to employ a skilled team of WordPress website developers to help you create something that perfectly suits your brand and needs. With years of experience providing our clients with excellent services and results, we are committed to helping you create a one-of-a-kind website that you will absolutely love. Utilizing our skills, knowledge, and experience, we have created unparalleled websites that stand out from the rest. Beyond that, we are here to help maintain your website as well. You can count on our team to provide unmatched services every step of the way. Contact our team to get started!

Shopify vs WordPress: Which Platform is Better for Small Business? 

Many businesses, especially startups, are finding it difficult to determine which platform to use for their e-commerce site. There is a lot to learn about each platform; however, we are here to make things easier for you and highlight each platform’s key features and why you may favor one over the other specific to your business. With that being said, hopefully by the time you reach the end of this, you will have a better understanding on which one to choose to better serve the needs of your business.

What is Shopify?

Shopify is a platform that allows users to build and launch their very own online store, providing you with the sales features to start, run, and grow your business. The platform provides a variety of templates that can be customized, making it easy to match your businesses’ branding. Whether your business sells physical or digital products, Shopify is a platform that allows you to do both.

The great thing about Shopify is that you don’t need to have any coding, technical or design skills to create your own website. However, if you do have the experience, then Shopify also allows you to edit the HTML and CSS of your webpages. Therefore, those with experience can customize their stores to their own specifications.

Another perk about Shopify is that it runs on its own servers and is considered a ‘hosted’ solution. This means that Shopify users do not need to purchase web hosting or software, as everything you need to create and run your own store is available all through the platform. Instead, users pay a monthly fee to use.

Shopify is a web application–this means that it runs in the cloud. The great thing about that is as long as you have access to the internet and a browser, you can access and manage your store from anywhere at any time.

What is WordPress?

It is important to know that there are two different types of WordPress available:

• Hosted WordPress
• Self-hosted WordPress

Hosted WordPress (wordpress.com) is much like Shopify in that it is a software that has everything you need to create and run your own store, providing a wide range of features. With hosted WordPress, you also pay a monthly fee. However, unlike Shopify, hosted WordPress requires you to use a third party site to add e-commerce features to your website.

On the other hand, self-hosted WordPress is software that must be installed from wordpress.org. Because it is self-hosted, this means that it is open-sourced and the code behind it can be easily edited. This allows the website to be completely customized by a skilled website developer or through other plugins. This means that the website can be adaptable to just about any website design.

The self-hosted WordPress can be installed for free; however, there are hosting and domain costs, as well as potential plugins or development work that may be needed.

Is Shopify or WordPress better for SEO?

Search engine optimization (SEO) is crucial to the performance of any website. If you want to achieve traffic and sales, then it is essential to have good visibility on search engines. In terms of SEO, WordPress can be a better choice as opposed to Shopify. For instance, WordPress allows you to install Yoast, which is a SEO feature that helps with your website optimization and is one of the most useful tools in terms of SEO. 

Additionally, you have the ability to create site-maps which are SEO friendly and set URLs that avoid duplicate content (which is very important for Google rankings). Another good thing about WordPress is that it allows you to create short, concise URLS, which Google also likes.

Plus, WordPress can be hosted on any server so you don’t have to worry as much about the site speed (compared to Shopify), which is another important factor that Google appreciates. There are many other advantages to why WordPress is preferred for SEO purposes, but ultimately, it’s important to have a reputable web development company on your side, such as Branding Los Angeles (unless you’re experienced yourself).

Can You Use WordPress With Shopify?

If your website is powered by WordPress and you’d like to implement e-commerce features, then you can certainly use WordPress with Shopify. Shopify has a wide range of e-commerce sales features that you can use, which makes it easy to integrate the two.

Is Shopify better than WordPress?

Now for the main question–”Is Shopify better than WordPress?” Ultimately, the answer depends on your needs, experience with technology and websites, as well as expectations. 

While Shopify is a lot easier to set up, use, and manage in comparison to WordPress, it is not as flexible and has fewer options. If you are looking to build and use a website that is a simple website but also elegant, then Shopify may be more suitable for you. However, if you prefer a more advanced website, then WordPress is the best choice.

Why WordPress?

1. WordPress unleashes your creativity

WordPress allows you to be creative and think outside the box, whereas Shopify does not. With Shopify you are limited in the type of content you can share and the format in which it can be presented on your website. WordPress offers a wide variety of templates and designs, software integrations and plug-ins, and content options for all skill levels. Using WordPress gives you creative control to sell, educate, or simply use your website to showcase yourself and your business in whichever way you choose.

2. You are in control when using WordPress

When developing and running your website through WordPress, you are the host owner, which is not the case when using Shopify. Being the host owner provides you full control and flexibility over your website and its content. This also gives your site the advantage in becoming more visible within Google searches. When you are able to control your custom, clean URL’s, you become an ideal website according to SEO (Search Engine Optimization) and Google. When you have a visible presence online, your website views, audience, and sales will increase- the ultimate end goal.

3. WordPress is cost-affordable

When using WordPress, you pay for what you want at a more affordable price compared to when using Shopify. There are four initial website features that you need to pay for right off the bat to get your WordPress site up and running: hosting, a template, e-commerce integration, and plugins. Some additional costs may include a WordPress maintenance service, additional charges per plugin, and a premium theme. The more advanced and content-rich you want your site to be, the more additional charges that will be added to your annual fees.

If you would like to learn more about creating the best website for your business, our team at Branding Los Angeles can help. Contact us today!