Open Source Organics is a Hollywood-based juicery with a big vision. Their aim is to inspire and assist people in their journey towards a healthier lifestyle and personal growth. They also have a mobile food truck that frequently travels around the greater Los Angeles area.
Location: 7107 W Sunset Blvd., Hollywood CA 90046
Phone: (323) 806-2072
Hours: Monday through Sunday, 7:00am-8:00pm
We started this campaign by meeting with their team and gathering information on what their goals were. We quickly identified their strengths and weaknesses through our consulting service and developed a marketing plan. The first phase included providing website updates to give their site a fresh and updated feel that would engage visitors. We developed a seasonal plan making note of when we could best engage our target market (New Year resolutioners, summer time cleanses etc.) in the second phase. The third phase involved a media buying campaign on Facebook to increase followers and generate sales. Other services included:
- Social media marketing to engage customers and boost their following.
- A mailer campaign that reintroduced the business to the community.
- Influencer marketing to boost brand recognition.
- Geolocation based SEO using a heavily targeted campaign based on their brick-and-mortar status.
- Social media engagement boosted by 20%
- Social accounts follower-ship increased by 30% in just 30 days
- An almost immediate increase in sales by 5-10%