Facebook has announced that they are bringing a brand new “Dislike” feature on board to its users very soon that will affect their social media marketing. Facebook co-founder, Mark Zuckerberg publicly stated in a Q&Z that Facebook was coming up with a new way for users to show empathy for those affected by tragic life events which may or may not feel right to the person reading it to necessarily “Like.”

“I think people have asked about the Dislike button for many years…today is the day where I actually get to say that we’re working on it, and are very close to shipping a test of it,” Mark Zuckerberg said.

Zuckerberg also explained “Not every moment is a good moment, right?” And if you are sharing something that is sad, whether it’s something in current events like the refugee crisis that touches you or if a family member past away, then it might not feel comfortable to Like that post. But your friends and people want to be able to express that they understand and that they can relate.”

Facebook has a New “Dislike” Button in the Works

But what will this button be titled? If a “Dislike” button were to be made, the entire social media hemisphere would have to pay more attention the quality of their posts because in reality, nobody wants to be disliked on the internet, right? But Zuckerberg confirmed that the button would clearly lean more towards the direction of empathizing with a victim of a tragic event or with a friend that just shared an emotional post. “We didn’t want to just build a Dislike button because we don’t want to turn Facebook into a Forum where people are voting up or down on people’s posts. That doesn’t seem like the community we want to create.”

With this new feature, users will able to easily express their empathy and say that they can truly relate to what is being shared. Here at Branding Los Angeles, we believe that social media marketing has becoming a revolutionizing tool ever since the rise of Facebook and all of the other social media platforms established and will continue to devote ourselves to helping our clients take their online presence to the next level.