Trends in digital marketing have ushered in a new era for the way companies are doing their marketing. However, at the core of any successful marketing campaign still exists the same guiding principles, visibility, engagement, and loyalty.
Here are the top 10 marketing trends that our specialists have predicted for 2017
Customer Experience Will Be Paramount
Customer experience is at the core of any business. However, with today’s instant feedback platforms, customer experience is more important than ever. As a business owner, make sure clients are completely satisfied and it’s ok to solicit positive reviews as long as they are legitimate.
Engage Your Customer Base
Social media allows us to interact real-time with our customers. Utilize this ability. Give your business a personalized voice. Interact with your clients. Listen to their feedback and incorporate it whenever possible.
One major question is what to do with all that newly available information, and how to differentiate between valuable information and the dregs.
Utilize New Marketing Talent: Data Scientists and Technologists
Executives must be data driven. As the myriad forms of data pour in, it requires marketing technologists and data scientists to organize, analyze and present it in a meaningful and cohesive way.
Personalize The User Experience
Understand your businesses’ touch points and individualize them whenever possible. Advancing technology allows businesses to customize their interactions with customers. Utilize this ability whenever possible.
Video Content, Video Content, Video Content.
Video is the new king of content. It is easy to understand why. We can now deliver the same message but in an easier-to-digest, fun, interactive way. The options available when creating video make it the perfect platform for creating and disseminating interesting, creative content. Embrace video.
Your social media content should be highly personalized (#4) and contain video if possible (#5). No more generic posts about irrelevant content. Build your follower base and hit them with intriguing, relevant personalized content. Social media can be a great platform to engage your customers (#2).
Embrace The Internet Of Things (IoT)
Leverage the power of the interconnectedness. Information is everywhere. Utilize your data scientists (#3) to cross reference the multitude of data that is available. Use this information to understand your customer.
Chatbots Are Now Mainstream
A technology that once seemed something like science fiction is now common. Chatbots can use deep learning and AI to understand and direct your customer’s behavior. Familiarizee yourself and learn to utilize the emerging technology.
When Is The Right Time To Market?
Utilize your data analytics to understand when your customers are engaging. No longer are we concerned with real-time; now the phrase is Right Time.
Find Ways To Differentiate Yourself
With the deluge of advertising inundating the customer, it is important to be able to differentiate yourself from your competitors, both direct and indirect. Create meaningful, personalized content that isn’t immediately discarded. Take chances, be different, be bold; and mostly be honest.
This is not an exhaustive list. For more information or for a one-on-one consultation, please contact Branding Los Angeles directly at http://www.brandinglosangeles.com/.